Birthready ▶ About

Introducing Birthready

Welcome.  I am excited you are here.  Birthready helps empower and enable people to create their best transition into life as a parent.

I care about your personal and profession growth, fulfilment and success in your pregnancy, birth and parenting journey.

Here you will find opportunities to learn, practice, process and integrate birth and life skills for even more conscious, aware, healthy and empowered living across this big time of change.  

Together we walk through the choices, challenges and celebrations you may experience, so you can be your best self. Thoughtful and skilled support, education, guidance and team work truely make a difference to helping you feel safer, stronger and more satisfied with how you experience this time of your life.

With experienced life coaching, education, mind/body practices and birth support, a trusting, helpful and caring partnership grows. The rewards are worth your effort.  People find they relate more meaningfully with others, are more curious about what is possible, know how to ask for what they want, feel more confident and in control, secure and able in life.   

We aim to :

  1. Give continuity of care from preconception, pregnancy, birth and into the early parenting years.
  2. Promote informed and empowered decision making in health and wellbeing for individuals, expectant parents and their supports.
  3. Optimise the natural birth process and reduce the need for interventions
  4. Promote a healthy work/home life with balance
  5. Nurture, strengthen and enable a healthy partner relationship
  6. Work to create an equitable pregnancy, parental leave and return to work process for expectant parents and their employers
  7. Facilitate and educate related professional development programs with community organisations, companies, and allied health professionals.

With personal and professional support, guidance and education, women and men can grow in self confidence, build life skills, take responsibility, communicate well, develop meaningful relationships and stay healthy and well during the pregnancy to parenting continuum.

Erika Munton has been a birth worker and coach for 20 years, supporting, guiding and educating expectant parents across the pregnancy to parenting continuum.

“Expectant parents are often challenged in their efforts to balance the daily demands of their personal and professional life whilst trying to make an informed choice and be confident about normal physiological birth. There is still limited personalised support, unbiased information and evidence based care specific to the perinatal period in our culture. Working together at home, in the community and in the workplace, my team help meet the personal and professional needs of individuals, couples, employers and employees for a positive, health and satisfying transition into life as a parent”.


  • Motherhood – giving birth and raising my 2 sons
  • Birth Attendant/Doula training at Santa Rosa Womens Health and Birth Centre California 1999
  • Rhea Dempsey’s Birthing Wisdom’s Birth Attendants Course 2001
  • Basic Childbirth Education Training Course for Health Professionals 2003 (National Association of Childbirth Educators)
  • Hypnobirthing workshop – 3 days with Denise Love Nov 2004
  • Qualified Life Coach – Cert IV 2006 at Life Coach Institute Australia
  • National coordinator and group facilitator of BaBs – Birthing and Babies Suppot groups 2006, 2007, 2008
  • Accredited N.A.C.E Childbirth Educator 2008
  • Qualified N.L.P practitioner – With James Tsakalos 2009
  • Birthwork Part 1 – Creative ways of making space for the baby – 3 day workshop Nov 2009
  • NLP Master practitioner training with James Tsakalos 2012
  • Birthing with Hypnosis training for doulas – Open to Life (Anna Urbanski) May 2011
  • ‘What about Dads’ NACE workshop June 2011
  • Birthwork Part 2 – Creative ways of making space for the baby – Jenny Blyth and Fiona Hallinan – Nov 2011
  • PANDA Professional development program – Parenthood as a grief and loss experience July 2013
  • VBAC and Breech births with Maggie Banks 2013
  • OP (occiput posterior) and BAC (Birth after caesarean) study day with Lynne Staff 2014
  • Teaching at The academy of hypnotic science (Diploma of Hypnotherapy to aid pregnancy and childbirth)
  • Advanced diploma of group facilitation 2015
  • Cert 4 in hypnotherapy 2015
  • Lamaze certified Childbirth educator 2017
  • Tantra is love – Sexuality 3 day workshop 2018
  • FIPN – Father inclusive practice network (3 monthly professional development training) 2018 – currently
  • workshops for personal development / sexuality / communication and consent skills 
  • Gender equity in the workplace training 2018 – Womens Health Vic 
  • Baby makes 3 facilitator training 2018
  • Orgasmic Birth 1 day workshop – Debra Pascali Bonaro
  • Australian Fatherhood Symposium 2019
  • Newborn Behavioural Observation Training – The Women’s Hospital 2019
  • (Ongoing regular attendance at professional development conferences and workshops)

To find out more information, contact us.

Doula Code of Ethics

A doula is a woman who provides physical, emotional and informational support to women and their families before, during and after childbirth

1. Rules of Conduct

A.  Propriety. The doula should maintain high standards of personal conduct in the capacity or identity as a labour support provider.

B.  Competence and Professional Development. The doula should strive to become and remain proficient in the professional practice and the performance of professional functions through continuing education, affiliation with related organizations, and associations with other Labour Support Providers.

C.  Integrity. The doula should act in accordance with the highest standards of professional integrity.

2.  Ethical Responsibility to Clients

Primacy of Client’s Interests. The doula’s primary responsibility is to her clients.

Rights and Prerogatives of Clients. The doula should make every effort to foster maximum self-determination on the part of her clients.

Confidentiality and Privacy. The doula should respect the privacy of clients and hold in confidence all information obtained in the course of professional service.

Obligation to Serve. The doula should assist each client seeking labour support either by providing services or making appropriate referrals.

Reliability. When the doula agrees to work with a particular client, her obligation is to do so reliably, without fail, for the term of the agreement.

Fees. When setting fees, the doula should ensure that they are fair, reasonable, considerate, and commensurate with services performed and with due regard for the client’s ability to pay. The doula must clearly state her fees to the client, and describe the services provided, terms of payment and refund policies.

3. Ethical Responsibility to Colleagues

Respect, Fairness, and Courtesy. The doula should treat colleagues with respect, courtesy, fairness, and good faith.

Dealing with Colleagues’ Clients. The doula has the responsibility to relate to the clients of colleagues with full professional consideration.

4.  Ethical Responsibility to the Labor Support Profession

Maintaining the Integrity of the Profession. The doula should uphold and advance the values, ethics, knowledge and mission of the profession.

Community Service:  The doula is encouraged to support the vision of “A Doula For Every Woman Who Wants One” by making reduced cost or no cost labour support services available when possible.

5.  Ethical Responsibility to Society

A. Promoting Maternal and Child Welfare. The doula should promote the general health of women and their babies, and whenever possible, that of their family and friends as well.

(Adapted from D.O.N.A – Code of Ethics Birth Doula)

Code of Ethics

Philosophy of coaching

As a life coach I work in a helpful, empowering and non judgemental manner to support an individual to work from within to reach personal peace, joy, satisfaction and fulfilment in their journey of life.  My responsibility is to discover, clarify and align with what the individual wants to achieve.  By helping them identify their goals, values and truths I can support an individual to: trust in their natural abilities; increase awareness of the reality they live in; see their future potential; elicit self generated solutions and become mindful of blocks that inhibit forward growth.  I increase awareness and responsibility in the individual to be self motivated, willing and able to make changes in their life for the better as is defined by the individual.


Definition of coaching

This is an ongoing professional relationship helping to achieve the desired results in an individuals life.  Through this process of coaching, individuals deepen their learning, improve their life skills and enhance their quality of life.  In each meeting the individual directs the focus of conversation, while the coach listens and contributes observations and questions.  This interaction creates clarity and moves the individual into action (focus and awareness of choice is accelerated).  Coaching concentrates on where the individual is now and what they are willing to do to get where they want to be in the future.  A coach recognizes that results are a matter of the individuals intentions, choices and actions, supported by the coaches efforts and application of the coaching process.

  1. Professional conduct at large
    • I will conduct myself in a manner that reflects positively upon the coaching profession and I will refrain from engaging in conduct or making statements that may negatively impact the publics understanding or acceptance of coaching as a profession.
    • I will not knowingly make any public statements that are untrue or misleading, or make false claims in any written documents relating to the coaching profession.
    • I will respect different approaches to coaching.  I will honour the efforts and contributions of otherwise and not misrepresent them as my own.
    • I will at all times strive to recognise personal issues that may impair, conflict or interfere with my coaching performance or my professional relationships.  Whenever the facts determine the action to be taken, including whether it is appropriate to suspend or terminate my coaching relationship(s).
    • As a trainer or supervisor of current and potential coaches, I will conduct myself in accordance with the standards described in this code of ethics.
    • I will conduct and report research with competence, honesty and within recognized scientific standards.  My research will be carried out with the necessary approval or consent from those involved, and with an approach that will reasonably protect participants from any potential harm.  All research efforts will be performed in a manner that complies with the laws of the country in which the research is conducted.
    • I will accurately create, maintain, store and dispose of any records of work done in relation to the practice of coaching in a way that promotes confidentiality and complies with any applicable laws.
  2. Professional conduct with clients
    • I will be responsible for setting clear, appropriate and culturally sensitive boundaries that govern any physical contact that I may have with my clients.
    • I will not become sexually involved with any of my clients.
    • I will construct clear agreements with my clients, and will honour all agreements made in the context of professional coaching relationships.
    • I will ensure that, prior to or at the initial session, my coaching client understands the nature of coaching, the bounds of confidentiality, financial arrangements and other terms of the coaching agreement.
    • I will accurately identify my qualifications, expertise and experience as a coach.
    • I will not intentionally mislead or make false claims about what my client will receive from the coaching process or from me as their coach.
    • I will not give my clients or prospective clients information or advice I know or believe to be misleading.
    • I will not knowingly exploit any aspect of the coach-client relationship for my personal, professional or monetary advantage or benefit.
    • I will respect the clients right to terminate coaching at any point during the process.  I will be alert to indications that the client is no longer benefiting from our coaching relationship.
    • If I believe the client would be better served by another coach, or by another resource, I will encourage the client to make a change.
    • I will suggest that my client seek the services of other professionals when deemed appropriate or necessary.
    • I will take all reasonable steps to notify the appropriate authorities in the event a client discloses an intention to endanger self or others.
  3. Confidentiality/Privacy
    • I will respect the confidentiality of my clients information, except as otherwise authorized by my client, or as required by law.
    • I will obtain agreement from my clients before releasing their names as clients or references, or any other client identifying information.
    • I will obtain agreement from the person being coached before releasing information to another person compensating me.
  4. Conflicts of interest
    • I will seek to avoid conflicts between my interests and the interests of my clients.
    • Whenever any actual conflict of interest or the potential for a conflict of interest arises, I will openly disclose it and fully discuss with my client how to deal with it in whatever way best serves my client.
    • I will disclose to my client all anticipated compensation from third parties that I may receive for referrals of that client.
    • I will only barter for services, goods or other non-monetary remuneration when it will not impair the coaching relationship.
  5. Pledge of ethics
    As a professional coach, I acknowledge and agree to honour my ethical obligations to my coaching clients and colleagues and to the public at large.  I believe every person is to be treated with dignity as an independent and equal human being, and to model these standards with those whom I coach.  I will keep myself accountable to my peers to ensure that this code of ethics is not breeched.


Podcast: Mindful birthing

We explore what influences a positive birth outcome and what you can do about it with Birthready Doula Erika Munton.

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Birthready. Skills for birth and life.

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